As the desire to make a well-informed, sustainable purchase increases, genuine transparency from companies communicating about their sustainability efforts is an important factor for consumers shopping for engagement rings. Stanley Mathuram, executive vice president of SCS Global Services, Inc. (SCS) — an internationally recognized neutral third-party certifier and standards developer — points to recent data from Tracemark’s Sustainable Luxury Consumer Report 2021. Key takeaways include how 94% of consumers believe jewelry brands should be more transparent about the origin of the raw materials they use, like gold and diamonds. Additionally, 71% would choose a piece of jewelry for its traceability, and up to 77.5% of consumers would pay more for a traceable product.
Apr 07 2022